Authentic Conversations Framework

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Connection Phase

• Situational questions

Problem Phase

• Problem questions

Solution Phase

• Goal questions

Transition Phase

• I Help Statement, Offer your solution

Any post that is related in some way to our products, services and business opportunity.Comment specifically showing interest

• Thanks so much for your comment on my post! I’d love to share some info with you like you asked. Could I ask why you are interested?
• Thanks so much for your support on my post! I’m excited that you’re interested in learning about what I’ve been doing. What specifically have you been struggling with in this area?

General comment responding to the post

• Thanks so much for your support on my post today! I’m curious... What are you doing right now when it comes to your health journey?
• Great seeing you comment on my post! It’s hard to put myself out there sometimes, so your support means a lot. I’d love to learn more about what you shared in your comment.

Acknowledge What the Person Says

• OMG, I totally understand what you are saying. I know how hard that can be.
• That’s got to be really tough for you. I’m sorry that you’ve had such a hard time.

Relate to them struggling with that problem

• I struggled with/am struggling with the exact same thing as you. I basically was you a year ago, so I know how difficult it is for you right now.
• I have a lot of people I work with that struggle with the exact same problem, so I understand.

Share your story about how the problem made you feel

• I don’t know if you can relate to this, but I was just feeling ______. It seemed like no matter what I did, nothing seemed to make much of a difference.
• I can only imagine how that makes you feel. I know when I was dealing with the same thing, I felt like _____. Can you relate to that in any way?

Messaging the Loves

• Thanks so much for your support on my post! Special thanks for taking the time to LOVE the post, most people won’t even take the extra few seconds to do that, so I appreciate you! What specifically stood out to you that you loved on the post. Would be great for me to know.

Messaging the Likes

• It was great seeing you like my post! Things like that go a long way in giving me confidence to share stuff on FB. Was there anything specific that you related to in the post?
• Thank you for taking the time to support my post. When I get likes on a post it’s really helpful for me to understand what people find valuable. What did you find most helpful/interesting?
• Thanks for taking the time to like my post! Is what I talked about in the post something that you have struggled with/have any experience with?

Here’s where the real opportunity lies. You usually get far better engagement on your non-business posts.The first thing you do is respond to their comment on your post and then you are going to PMAcknowledge - Compliment - Ask!Step 1. Look at their social media content, and find something that you can reference in your initial message to them. Personalizing the first message is VERY important.Step 2. Give them a sincere compliment tied to the post, but also related in some way to the products you sell. This is important because it’s disarming and helps you connect.Step 3. Ask a problem question (purposeful question) that is related to the compliment that you gave, but also leads the conversation in the direction of how you can help them.Hey Jill! It was so great seeing you pop up on my post today! Thanks for taking the time to leave a comment! How have you been?Acknowledge

• I see that you just got back from a vacation with the family at the beach .....
• I saw that selfie you posted the other day....
• I saw a picture of the kids, I can’t believe how big they are....

Compliment

• You look absolutely incredible!
• You look 10 years younger than the last time I saw you!
• You seriously deserve an award for all that you do!

Ask

• What are you doing nowadays health wise to look so great?
• How do you find the energy to keep up with them/the time to do it all?

Messaging Someone Who Loved the post

• Great seeing you pop up on my post today! You are 1 of xxx that actually LOVED the post, so thank you for that! How have you been?
• Thank you so much for your support on my post. I love when I see people like you pop up on my posts, because it’s a reminder to me to make sure I check in!How are things with you?

Messaging Someone who Like the post

• I was so excited to see your name pop up on the people who liked my post today! It’s been way too long. How are things with you?
• Thanks you for taking the time to like my post today. I’m always fascinated by the things I share on social media that people find interesting. I realized that we’re connected here, but we’ve never had a chance to actually say hello to one another. So consider this my hello!

Once you have opened the conversation, and they have responded, you then want to move into the Acknowledge, Compliment, Ask framework.

Sample Convo

• Hey Karen! How have you been? It’s been so long since we’ve spoken?
• Hey Tracey. Doing great! How are you?
• How is the family doing? The kids keeping you busy? (reference a post)
• All the time. Never a dull moment…
• I can’t believe how big they are getting. Are they involved in any activities?
• Yes! Baseball, soccer, dance. I am constantly on the move.
• How do you find the energy to keep up with them? (Problem Question)
• Try not to ask more than 3-4 Situational Questions....
• Problem Phase.....
• Don‘t even get me started. I can barely get through the day with everything…
• Acknowledge, Relate - Tell me about it. Once I had the kids it was so hard for me to ever find time to workout or take care of myself! So busy taking care of them. Share - I eventually got to the point where I knew I needed to start taking better care of myself. I just really didn‘t even know where to start. What‘s your solution to get through the day?
• Haven‘t figured that one out yet. It‘s so hard for me to find time to get a workout in. I just don‘t have the motivation!
• I know what you mean! Do you find yourself feeling guilty because you feel like you are not showing up as your best self for John & the kids? That was a big one for me! (Impact Question)
• For sure! I think back to how different things were before the kids. I feel guilty even saying that!
• A&R - I felt the same way! That’s why I knew I needed to do something different. I needed direction and support!
• Do you think it would be easier if you had someone helping you and showing you exactly what to do? (Transformation Question)
• Transformation Phase……
• Absolutely! Just knowing I had someone there that understood what I was going through would be huge!
• Right?! Just think about how much better things would be if you actually had the same energy as you did before the kids! Wouldn‘t that be amazing? (Transformation Q)
• Have I ever had a chance to tell you what I do for work (Transition Question)
• No you haven‘t!
• Transition Phase….
• Could I share with you? It’s so relatable to the convo we are having.
• I HELP women struggling with lack of energy to feel better with simple healthy habits and coaching to live a vibrant full life.
• I have found something that helped me, and I have never felt better. It’s incredible what just a few small changes can do to help! I’d love to show you and see if it might be able to help you too!